About Toni Louw

A scholar and athlete, born in Northern Rhodesia (now Zambia), Toni began as a personal
improvement counselor, later launching a successful career in sales and marketing in the
publishing business. It was then that he first became enamored with the idea of helping business
professionals excel through applied versus theoretical performance improvement.
The opportunity then to move from Africa’s bushveld to the concrete jungle of New York was a
challenge that Toni couldn’t resist. Within his first five years in the United States as a partner
in a training firm, he had acquired a formidable list of national and international clients, 50 of
whom rank among the Fortune 100.

In 1984, Toni founded Louws Management Corporation, specializing in two performance
improvement arenas. The first focused on researching, developing and piloting workshops to train
people to exponentially improve their Persuasive Public Speaking, Presentation, Meeting Management and Communications Skills.

Immediately after the economic crash of 1987 Toni saw a need for specialized training for
Louws Management’s Agency clients, so he designed what is now considered a hallmark in
the industry – the New Business Development Program.

Of equal importance to both prospective account pitches and current client relationships, Toni
developed an industry exclusive training workshop and set of principles on How to Sell Creative Ideas, Work and Strategy. Due to its incredibly unique and exclusive nature, this training is sought after as far afield as Australia and Hong Kong.

To date Toni has collectively counseled over 450 Advertising, Promotions, Direct, Interactive
and Public Relations agencies worldwide.

www.louwsmanagement.com

www.louwsstrategicmarketing.com

www.meetingpresentationstraining.com